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Children’s Pronamel® Toothpaste: Dental Care For Children

Why Pronamel®?

Children’s Pronamel® Toothpaste: Dental Care For Children

Children’s Pronamel Toothpaste

Pronamel® For Children is a daily toothpaste which has been designed to help protect children's teeth from the effects of enamel wear through acid erosion. Developed with dentists, Pronamel® For Children is proven to re-harden and strengthen acid-softened tooth enamel. It also has all the benefits of a regular fluoride toothpaste including cavity protection and fresh breath with brushing.

Mother and children playing during diiner time at the table

Enamel Wear in Children’s Teeth is a Growing Concern

Dental professionals are seeing signs of enamel wear caused by acids in their diets in a high number of children and teenage patients. In fact, 38% of 12 year olds and 44% of 15 year olds are showing signs of acid erosion, with the aesthetic impact being yellow and dull teeth as enamel wears away over time and the dentine layer underneath becoming exposed.

Early intervention is key because:

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Children’s enamel is 50% thinner than that of adults.

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Children's eating habits can make their enamel more vulnerable to acid erosion.

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Permanent teeth can be at most risk of acid erosion as soon as they appear.

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Enamel wear is irreversible.


Children often eat a wide variety of acidic foods, including soft drinks, ketchup and even healthy foods such as fruits and fruit juices. These diet and eating habits can have added impact on a child’s oral health when compared to the same diet and eating habits enjoyed by a grown up as children’s enamel is thinner. This issue needs to be addressed, as it's important to make sure that children's permanent teeth, which come through mostly between the ages of 6 and 12, stay strong and healthy.

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