Pronamel® strengthens your enamel to keep up with your healthy lifestyle.


Find out how Pronamel helps some of our users with their healthy lifestyles.

Find out how Pronamel helps some of our users with their healthy lifestyles.

A morning with Sadie Reid

We met with the founder of Hip & Healthy Magazine to learn how she balances her busy schedule with a healthy lifestyle.

A morning with Jack Eyers

As a personal trainer, Jack uses natural fruit juices to restore balance in his body after a heavy workout.

A morning with Lilly Sabri

Lilly runs fitness bootcamps all around the world. But wherever she wakes up, she’ll make sure to start the day strong with a smoothie.

How PRONAMEL® helps keep teeth strong and white

Enamel is the hard, white layer that protects your teeth, and keeping it strong and healthy is a key step in maintaining bright, white teeth. Acids in our diet, from acidic food and drinks, can weaken this enamel and over time it can wear away. When enamel wears away it can become more translucent, revealing the dentine beneath and making teeth look yellow and dull.

Pronamel® Toothpaste is specially designed for people who are at risk of acid erosion and is clinically proven to help rebuild enamel strength and protect from acids. Using its unique optimised-fluoride formulation, twice a day it strengthens teeth by re-mineralising weakened enamel, penetrating deep into the tooth.


How you can protect your enamel

Dr. Abigail Moore shares her best tips on how you can protect your enamel from acid erosion.

Find your Pronamel®

Not sure which toothpaste is right for you? Use our product finder.


Close up of a tooth showing part of the surface highly magnified

Why Pronamel®?

Pronamel has a uniquely optimised fluoride formulation that actively strengthens weakened enamel. Pronamel is clinically proven to strengthen enamel for strong white teeth.

It also helps maintain healthy teeth and gums* and provides cavity protection whilst leaving your mouth feeling fresh and clean.

*with twice daily brushing

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